Five stories a week, produced same day to be topical. Plus digital, plus social, plus a podcast.
You’re probably thinking just more syndicated content, but ‘What the Tech?’ is different. It isn’t a reporter in some studio or standing on the streets of New York. No one can tell it’s produced in another city. To viewers, it appears you’ve hired a new reporter who knows all about consumer technology and the devices they use every minute of the day.
While your other reporters are in the field, so am I. When they return to the newsroom to write and edit, so do I. Your station gets a 5-day a week reporter covering the big story your competition ignores.
The smartphone is the first thing your viewers pick up in the morning and the last thing they touch at night. Many can lock the doors, turn on the alarm and turn off the lights from their phone and wake up to an alarm, turn on the coffee maker, set the temperature and wake up the kids using apps and smart home devices.
They’ll watch your newscast from a tablet or streaming device on their TV. They’ll check Facebook and email and read their favorite blogs, then listen to a podcast on the way to work where they’ll spend the day on a computer. Soccer moms and dads will be on their phones during their kids’ practice and spend (on average) more than 24 hours a week online.
Are you covering tech enough?
She’s 35 years old with 3 children. She’s a stay-at-home mom and her husband works as an account executive for a mid-sized company in the area. They have a nice home, 2 cars, a dog and lots of friends. They’re involved in their church and spend most of their time at home with the kids, at soccer practice or with friends in the neighborhood.
Amanda shops at Target meets with her friends for lunch at least once a week and spends a lot of time on Facebook and Pinterest.
You probably have an Amanda in mind like most stations.
Like everyone else they know, Amanda and her family spend a lot of time and money on technology. They each have smartphones and tablets, even the kids. Last Christmas they spent $2,000 on gifts and almost all of it was connected to the internet. They’re thinking of adding smart home devices like security cameras, doorbells, and an Amazon Echo.
But they worry about cyber-criminals and worry about what their kids are doing online when they’re not looking.
When you think of stories this perfect viewer would want to see you should realize it’s consumer technology. Amanda wants to know how to save money by shopping online and by using apps. She and her husband want to know about smart home devices and gadgets. They want to know which toys to buy the kids for birthdays and Christmas. She wants to know about spam and malware and ransomware and how to avoid getting it on her computer. She’s interested in anything tech related because it’s what she sees in everything her family does each day.
She can’t tune in to your competition to find it. There are no TV shows or channels that cover it. She only finds it in random spots in the local newscasts or on Facebook.
Amanda and viewers like her are stopping what they’re doing to catch the local “What the Tech?” segment each day in 8 TV markets. Go ahead, ask the news directors, sales managers, general managers, producers, anchors, and viewers.
It is news Amanda can use. Everyday.