“What the Tech?” is a news franchise that covers everything related to consumer technology. News about Facebook, YouTube, internet privacy and security, what the kids are doing when they’ve got their eyes glued to a screen and how to save (and make) money using apps and websites.
Stories are turned same-day. When your reporters leave the morning meeting with an assignment, so do I.
You’re probably thinking just more syndicated content, but ‘What the Tech?’ is different. It isn’t a reporter in some studio or standing on the streets of New York. It is shot and produced to appear as local news in your market.
No one can tell it’s produced in another city. To viewers, it appears you’ve hired a new reporter who knows all about consumer technology and the devices they use every minute of the day.
While your other reporters are in the field, so am I. When they return to the newsroom to write and edit, so do I. Your station gets a 5-day a week reporter covering the big story your competition ignores.