“What the Tech?” is a news franchise that covers everything related to consumer technology. News about Facebook, YouTube, internet privacy and security, what the kids are doing when they’ve got their eyes glued to a screen and how to save (and make) money using apps and websites.
Stories are turned same-day. When your reporters leave the morning meeting with an assignment, so do I.
It isn’t just more syndicated content. It is produced as local news so it looks as though your station has hired a new reporter in your newsroom covering stories for your viewers.
In a very real sense, it is local news. The stories are about the tech your viewers use, want to use, and want to learn more about. Stories that will keep them safe, save them money, and help them find out what their kids are doing online.
Here’s the most important part:
While your other reporters are in the field, so am I. When they return to the newsroom to write and edit, so do I. Your station gets a 5-day a week reporter covering the big story your competition ignores.
A news package, anchor intro, on-camera tease, supers, script, and a digital version for your website. Every day. Monday-Friday. 260 stories a year.