Five Things to Know About The Stories
- They’re in full 1080 HD
- They are produced using your branded background studio graphic and sig-outs
- Three stories each week delivered by ftp on Tuesdays, Thursdays and Sundays, though you decide when they run.
- Stories are consumer driven with a target audience of the key-demos, adults 18-49 and women 18-34
- The segments are market exclusive
How are the stories delivered?
I use an ftp server. The scripts, supers and times will be e-mailed to your producers, managers, assignment desk and editors. Stations submit names and e-mail addresses that may need to see or download the stories. As each story is produced, your producers, managers, website administrator, editors and any other employee receive an e-mail with a suggested lead, story script, suggested tag, supers and times, total run time and links to download the package.
Are the stories in HD?
Yes, the stories are shot and edited in 1080i HD
Can’t I can get tech reports from the feeds.
Sure you can. But don’t they look like network pieces? The “What the Tech?” segments look as though they were produced by your local reporters. Send me your branded graphic and I’ll use them for any stories using chroma-key. The stories look like they came out of your studio.
You say there are 3 stories per week, what if a big tech story breaks? Are we on our own?
News is going to happen and believe it or not, there are often tech stories that become ‘breaking news’. When those big stories happen, the Tech Guy will report them, regardless of how many stories you’ve already received that week. We’ll call them ‘bonus stories’.
What days do we get the story? Is there a schedule?
I’m delivering the stories on Tuesday’s, Thursdays and Sundays. You can air them whenever you want.
You say there’s online content? Like what?
2-4 times each week I will write or record a Facebook post to a Facebook account tied to your website/page.
Why do you think my station has money to do this?
I know budgets are tight and getting tighter. That’s why this works to your advantage. You’re hiring a new reporter for your news department for a fraction of what it costs to hire a crew or video journalist to deliver stories to your viewers. When you count their benefits package, these reports make more sense.
By adding a technology blog to your station website where the stories can be found, a few sponsors can pay for the segments. If your sales department is particularly ambitious with the segments, you might even make money while getting the content. WAAY-TV31, for example, found Mountain Dew and Pepsi to sponsor the segments.
Who decides what stories are covered?
News directors and producers are welcome to submit story ideas but the Tech Guy reserves the right to choose which stories to cover.
And I need a technology segment….why?
Because your viewers are consuming more technology than ever. Because viewers watch what they’re most interested in and because your competition doesn’t a tech beat.