You’re probably thinking just more syndicated content, but ‘What the Tech?’ is different. It isn’t a reporter in some studio or standing on the streets of New York. No one can tell it’s produced in another city. To viewers, it appears you’ve hired a new reporter who knows all about consumer technology and the devices they use every minute of the day.
While your other reporters are in the field, so am I. When they return to the newsroom to write and edit, so do I. Your station gets a 5-day a week reporter covering the big story your competition ignores.