Producers, the assignment desk and news director get everything they need just as their reporters do in the field.
Each day in time for the morning meeting producers can go to a page on the What the Tech? website to see the story pitch. It’s enough information for teases and promos.
In the afternoon they can return to the website to get scripts for closed captioning, supers, times, anchor intro and tag and a story written for the web. Web producers can copy and paste the story on their website quickly. Web producers also get a jpg ready to be put with the web story online.
Packages are uploaded to an ftp server and a Dropbox folder as a backup. These two delivery systems maintain the 1080 HD picture.
Packages are generally around 1:30 in length.
The stories are timely, shot and produced the same day for air. No old stories viewers have seen somewhere else.
Custom outcues are also provided to the station. An animated “What the Tech?” logo is provided to cover the station’s custom outcue.
Supers are provided with times but are not put on screen. Chryon is added to the package by the station, the same as other packages you run, to maintain the station’s branding.
Each Friday the package is a feature called “The App of the Day”. This package comes with an animated close and generally run between 1:00-1:20.