The smartphone is the first thing your viewers pick up in the morning and the last thing they touch at night. Many can lock the doors, turn on the alarm and turn off the lights from their phone and wake up to an alarm, turn on the coffee maker, set the temperature and wake up the kids using apps and smart home devices.
They’ll watch your newscast from a tablet or streaming device on their TV. They’ll check Facebook and email and read their favorite blogs, then listen to a podcast on the way to work where they’ll spend the day on a computer. Soccer moms and dads will be on their phones during their kids’ practice and spend (on average) more than 24 hours a week online.
Are you covering tech enough?